Clear, owned outputs.
- A YouTube campaign plan
- Video edits and creative briefs
- Audience segments and exclusions
- Remarketing set-up
- Monthly reporting on reach, engagement and conversions
YouTube combines huge reach with Google's audience data, so video ads can introduce your brand to the right people and bring them back when they're ready. The opening seconds decide whether anyone watches, so we plan creative and targeting together and measure what views actually lead to.
The problems YouTube Advertising solves.
Video campaigns on YouTube and Shorts, from awareness to action.
Video ads are skipped within seconds.
Campaigns are judged on view counts that don't connect to business results.
Existing brand videos are too long or slow for advertising.
There's no plan to follow up with people who watched.
What YouTube Advertising covers.
Campaign planning
Choosing formats and bidding for awareness, consideration or action.
Audience strategy
Custom segments based on searches, interests, life events and your data.
Video creative
Short cuts, hooks and versions built for skippable and Shorts formats.
Remarketing
Following up with viewers on search, display and social.
Measurement
View-through and engaged-view conversions, reach and frequency, search lift indicators.
Placement control
Exclusions and suitability settings to protect your brand.
YouTube ad formats and when to use each.
The format sets how much of your story you can tell and how you're charged for it.
| Format | What it is | Use it for |
|---|---|---|
| Skippable in-stream | Plays before or during videos; skippable after five seconds. | Telling a fuller story; you pay when people watch, not when they skip. |
| Non-skippable (15s) | Must be watched in full. | Short, focused messages where reach and recall matter. |
| Bumper (6s) | Six-second, non-skippable spots. | Frequency and reminders around a larger campaign. |
| In-feed | Appears in search results and recommendations. | Driving views of longer content such as demos and explainers. |
| Shorts | Vertical video between Shorts. | Reaching mobile audiences with native-feeling creative. |
Why it's worth it.
Memorable reach
Video builds familiarity that makes other channels perform better.
Targeted at scale
Reach large audiences defined by intent and interests.
Joined-up follow-up
Viewers can be reached again when they are ready to act.
When YouTube Advertising is the right move.
- A brand launching a new product that needs awareness quickly.
- An education provider explaining its programmes on video.
- A business with video content that isn't reaching anyone.
Technologies & platforms
- Google Ads
- YouTube Studio
- Google Analytics 4
- Adobe Premiere Pro
- CapCut
- Looker Studio
How YouTube Advertising work runs.
- 01
Audit or set up
Account structure, tracking, audiences and past performance reviewed or built properly.
- 02
Plan
Objectives, budgets, bidding approach, audiences and creative plan agreed.
- 03
Launch
Campaigns go live with checks on tracking, pacing and policy compliance.
- 04
Optimize
Bids, budgets, queries, audiences and creative adjusted on a regular rhythm.
- 05
Report and scale
Results reviewed against targets; winning campaigns get more budget.
YouTube Advertising questions.
Do we need professionally produced video?
Not always. Clear, authentic, well-edited video often performs as well as expensive production. What matters most is a strong opening and a clear message.
How do you measure YouTube ads?
By the objective: reach and frequency for awareness, engaged views and site visits for consideration, and conversions for action campaigns — plus effects on branded search where visible.
Can you edit our existing videos into ads?
Yes. Long brand or product videos can often be cut into several short ads for testing.
Talk to us about youtube advertising.
Send us your current youtube advertising plan, or the problem you want it to fix. We'll reply with what we would do first and why.