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01 — Marketing · Paid advertising

LinkedIn lets you target by job title, seniority, function, company and industry, which makes it the most precise paid channel for most B2B audiences. It is also expensive per click, so campaigns need a clear offer, tight targeting and lead qualification that reaches your sales team quickly.

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What this solves

The problems LinkedIn Ads solves.

B2B targeting by role, company and industry, with lead forms and account-based campaigns.

  1. 01

    Clicks are expensive and leads rarely become opportunities.

  2. 02

    Targeting is either too broad to matter or too narrow to deliver.

  3. 03

    Lead form submissions sit in LinkedIn instead of reaching sales.

  4. 04

    Ads promote demos to people who have never heard of you.

Capabilities

What LinkedIn Ads covers.

Key concepts

Making LinkedIn worth its cost per click.

LinkedIn clicks are expensive, so the work goes into reaching exactly the right accounts and making every click count.

Account-based targeting
Uploading target account and contact lists, or using company size, industry and seniority filters, instead of broad job-title guesses.
Lead gen forms
Pre-filled forms inside LinkedIn usually convert far better than sending people to a landing page on mobile.
Thought-leader ads
Promoting posts from your own experts, which often earn more trust than brand-page ads.
Offer
A useful guide, benchmark or demo slot that matches the buyer's stage, not a generic "contact us".
CRM follow-up
Leads synced to the CRM immediately, with a follow-up sequence agreed with sales before launch.

What you receive

Clear, owned outputs.

  • Audience and account targeting plan
  • Offer and creative plan by funnel stage
  • Lead form set-up with CRM integration
  • Ad copy and creative
  • Pipeline-focused monthly reporting

Business benefits

Why it's worth it.

  • Precise reach

    Ads reach decision-makers by role and company.

  • Better lead quality

    Qualifying questions and stage-matched offers improve fit.

  • Sales alignment

    Leads reach the CRM quickly with the context sales needs.

Where it fits

When LinkedIn Ads is the right move.

  1. 01A B2B company running account-based marketing.
  2. 02A software firm promoting webinars, reports or trials to specific roles.
  3. 03A professional services firm building visibility with senior buyers.

Technologies & platforms

  • LinkedIn Campaign Manager
  • LinkedIn Insight Tag
  • LinkedIn Sales Navigator
  • HubSpot
  • Salesforce
  • Zapier

Methodology

How LinkedIn Ads work runs.

  1. 01

    Audit or set up

    Account structure, tracking, audiences and past performance reviewed or built properly.

  2. 02

    Plan

    Objectives, budgets, bidding approach, audiences and creative plan agreed.

  3. 03

    Launch

    Campaigns go live with checks on tracking, pacing and policy compliance.

  4. 04

    Optimize

    Bids, budgets, queries, audiences and creative adjusted on a regular rhythm.

  5. 05

    Report and scale

    Results reviewed against targets; winning campaigns get more budget.

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FAQ

LinkedIn Ads questions.

Why is LinkedIn advertising so expensive?

Because the targeting is unusually precise and the audiences are senior. The question is cost per qualified opportunity, not cost per click; we judge campaigns on that.

What offers work best on LinkedIn?

It depends on how well your audience knows you. Useful content and events usually work better than demo requests for cold audiences; direct offers suit warmer or account-based audiences.

Can LinkedIn leads go straight into our CRM?

Yes. Lead gen forms can sync with HubSpot, Salesforce and other CRMs directly or through an integration tool.

Marketing

Talk to us about linkedin ads.

Send us your current linkedin ads plan, or the problem you want it to fix. We'll reply with what we would do first and why.

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