Clear, owned outputs.
- An email strategy and calendar
- Automated journeys built and tested
- Email templates
- Deliverability and authentication checks
- Reporting on engagement, conversions and list health
Email reaches people who have chosen to hear from you, which makes it one of the most valuable channels you own. We plan email programmes that send the right message at the right moment, look after deliverability and consent, and measure results beyond open rates.
The problems Email Marketing solves.
Newsletters, automated journeys, design, deliverability and consent done properly.
Emails go to spam or open rates keep falling.
Everyone receives the same newsletter regardless of interest.
There are no automated emails for welcome, onboarding or follow-up.
Consent records are incomplete or unclear.
What Email Marketing covers.
Email strategy
Audiences, message types, frequency and goals.
Lifecycle journeys
Welcome, onboarding, nurture, re-engagement and win-back flows.
Newsletters and campaigns
Regular emails with useful content and clear calls to action.
Design and copy
Responsive, accessible templates and copy that earns the click.
Deliverability
Authentication, list hygiene and sending practices that reach the inbox.
Consent and preferences
Sign-up flows, preference centres and records that respect permission.
What we check before an email goes out.
Email is still one of the most profitable channels, but only if it reaches the inbox and the right person reads it.
| What we check | Why it matters |
|---|---|
| Deliverability | SPF, DKIM and DMARC set up correctly, sending reputation healthy, and inactive contacts suppressed. |
| Consent | Permission captured and recorded in line with CAN-SPAM and, where relevant, GDPR. |
| Segmentation | The right message for each segment, based on behaviour rather than one list for everyone. |
| Content | A subject line that earns the open, one main action and a layout that works on mobile. |
| Measurement | Clicks, conversions and revenue per send, not just open rates, which privacy features now distort. |
Why it's worth it.
An owned channel
Reach your audience without paying per impression.
Timely relevance
Automated journeys respond to what people actually do.
Better inbox placement
Good practice keeps emails out of spam folders.
When Email Marketing is the right move.
- An online store wanting abandoned-cart and post-purchase emails.
- A B2B company nurturing leads that aren't ready to buy.
- A newsletter with declining engagement.
Technologies & platforms
- Klaviyo
- Mailchimp
- HubSpot
- Brevo
- Customer.io
- Litmus
- Google Postmaster Tools
How Email Marketing work runs.
- 01
Assess
Current tools, data, journeys and reporting reviewed against your goals.
- 02
Design
Journeys, data model, scoring or measurement plan agreed in writing.
- 03
Build
Configuration, integrations, templates and tracking set up and tested.
- 04
Launch
Go-live with monitoring and quick fixes in the first weeks.
- 05
Optimize
Ongoing tests, data quality checks and regular reviews.
Email Marketing questions.
Can you buy an email list for us?
No. Purchased lists harm deliverability and usually break consent rules. We help you grow your list with genuine sign-ups.
How often should we email?
Often enough to stay useful, not so often that people unsubscribe. We test frequency and watch engagement and unsubscribes.
What are SPF, DKIM and DMARC?
Email authentication standards that prove your emails are really from you. They are important for deliverability, and we check they're set up correctly.
Talk to us about email marketing.
Send us your current email marketing plan, or the problem you want it to fix. We'll reply with what we would do first and why.