- Product-led growth
- Free trials and self-serve onboarding make activation and in-product messaging as important as acquisition.
- Technical buyers
- Content and documentation have to satisfy engineers as well as budget holders.
- Engineering hiring
- Specialist roles that need technical screening and competitive, well-structured offers.
- Cloud cost per customer
- Unit economics depend on infrastructure efficiency as usage scales.
- AI in the product
- Customers increasingly expect AI features; the data and evaluation work decide whether they're trustworthy.