A marketing strategy answers a few hard questions in writing: who exactly you are trying to reach, why they should choose you, which channels will reach them, what you will spend and how you will know it's working. We build that plan with you, using the evidence you have and filling the gaps where it matters.
Audience, positioning, priorities and budget, written as a plan your team can act on.
Marketing activity is busy but not tied to clear commercial goals.
The target audience is described too broadly to guide messaging or channel choices.
Budgets are set by last year's spend rather than by expected return.
The team has ideas but no agreed order of priorities.
Segments, needs, buying triggers and objections, drawn from data and interviews.
How competitors position themselves and where there is room to stand apart.
A clear value proposition and message hierarchy for each audience.
Which channels to use, in which order, with a budget split and rationale.
Commercial goals translated into marketing targets and leading indicators.
A sequenced plan of initiatives with owners, timings and dependencies.
A strategy is a set of choices: which customers to pursue, what to say to them and where to spend. It should fit on a few pages and be easy to say no with.
Market, competitors, customers and your current performance, from data rather than impressions.
Business goals translated into marketing targets — pipeline, revenue, retention — with dates.
Priority segments, their problems and the reason they should choose you.
Where each segment is reached, with budget split and the role of each channel.
KPIs, reporting rhythm and the decisions each report is meant to inform.
Leadership, marketing and sales agree on who you are targeting and why.
Spend is allocated to the activities most likely to move your goals.
Priorities are specific enough for an in-house team or partner to deliver.
Stakeholder interviews and a review of goals, data, past campaigns and sales feedback.
Audience, competitor and channel research to test assumptions.
Positioning, priorities and options, discussed in a working session.
The written strategy, budget and measurement framework.
A walkthrough with the people who will deliver it, and a first review date.
A focused strategy usually takes a few weeks, depending on how much research is needed and how quickly stakeholders are available. We agree the timeline at the start.
We can. Many clients use us to deliver part or all of the plan; others hand it to their in-house team. The strategy is written so either works.
Access to the people who know your customers, any existing data (analytics, CRM, sales figures, past campaign results) and a clear view of commercial goals.
Send us your current marketing strategy plan, or the problem you want it to fix. We'll reply with what we would do first and why.
